When we created Affirm, we kept coming back to one question: 

"What would we have wanted for the people we love when they needed help?" 

The answer became Affirm. 

Between the three of us, we've walked beside people we love through addiction, mental health struggles, and the long road to recovery. We've sat in waiting rooms, made the difficult phone calls, worried about whether they'd be okay, celebrated the small victories, and experienced the heartbreak that so many families know all too well. 

Those experiences changed us. They also shaped Affirm. 

We built the kind of place we wish our own loved ones had always experienced—a place where people are welcomed without judgment, treated with dignity, and reminded that they are so much more than the hardest chapter of their lives. 

If you trust us with someone you care about, please know we will care for them the same way we would want someone to care for the people we love. 

Thank you for believing in our mission. 

One conversation can change a life. We'd be honored to be part of that conversation. 

With gratitude, 

Leticia • Alicia • Brandi